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Market-First.
Product-Forward.

Unlock Growth in Education Markets

We help tech companies elevate their view of education markets to identify their niche, position to win, and build go-to-market strategies that drive awareness and conversion.

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Blending classroom roots and EdTech leadership, we see opportunities others miss. From both sides of the table, we know what drives success in education markets—and we'll help you win.

Our Approach & Services

We take a market-first, product-forward approach when bringing products and services to education and learning markets. Informed by decades of experience in EdTech marketing and sales, we partner closely with leaders to identify new market opportunities, inform product strategy, strengthen positioning, and build go-to-market strategies that unlock growth. 

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​Our tailored approach to services provides clients with the support they need based on their unique starting point, budget, and time frame.

Focus

We provide dedicated focus around a set of questions you need answered or problems you need solved within a set timeframe.

Extend

We serve as an extended member of your team, in a fractional capacity, to augment specific focus areas across your go-to-market continuum.

Facilitate

We lead training and enablement sessions for team members leveraging findings from Focus or Extend.

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Advise

We advise on special topics through 30-60 minute sessions on a regular cadence over a set period of time.

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About Us

The Kelleher Consulting Group is on a mission to help organizations bring great products and services to market and keep them there through customized services along the go-to-market continuum. Our market-first, product-forward approach helps:

  • elevate your view of the market and customers you serve

  • ​identify your competitive wedge to position and differentiate in target markets

  • identify gaps or friction in your go-to-market motions, and recommendations to overcome

  • tailor our services based on your unique starting point and needs. 

Work Experience

Companies and organizations we’ve worked for and with allow us to bring broad and deep experience across the education and learning landscapes.

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I’ve had the good fortune to know and work closely with Julie for more than ten years in ed-tech.  Julie had great formative experience when we met — she’d been a peace corps vet, an educator, and had transitioned into a product marketing role during a very dynamic period in the industry.  Julie is a great listener, a great student, and very authentic in her devotion to using the power of technology to assist and improve education delivery.  She was eager to accept new challenges, and developed impressive business skills and acumen that matched her purpose.  She rose through the corporate ranks and went on to a series of early stage companies where she played a pivotal role in standing up go to market motions while also being a major contributor to strategy.  She’s  great at reading markets, assessing product-market fit, and crafting market narrative with a great blend of subtlety and power.  She’s a person who’ll grab the marker, catalyze conversation, fill the whiteboard, and then boil it all down afterwards to drive action and accountability.  For any organization seeking a strategic leader to help strengthen and optimize strategy, planning, and execution across the go-to-market spectrum, Julie is a powerhouse addition. 

Ray Henderson
Chair / Board of Directors @ HelioCampus | Ed-Tech Market Advisor

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